GUEST SPEAKER
SHORT BUSINESS MEETING
LIGHT LUNCH AFTER
This is an in-person event only
* REGISTRATION IS REQUIRED *
This event is for members only, no guests
You must be a member both when you register and when the event is held.
Guest Speaker
Perla Gallegos
"Making It Big: How Lettering Gets Onto Walls"
In this talk, Perla will share how lettering moves from design to wall, focusing on scaling methods like pounce patterns, layout, and on-site execution. Through process and experience, she offers a practical look at what changes when letterforms leave the page and are built at scale.
After many years of appreciating super market signs and even the hand lettered Home Depot signs, Perla Gallegos stumbled upon a "Paper Signs for Grocery Stores" workshop with John Downer She had always assumed they were signs created by talented employees and that it wasn't an actual JOB. She instantly fell in love with the craft and took another workshop with Australian sign painter John King. Shortly afterwards she took the leap and enrolled in the renowned Sign Graphics program at Los Angeles Trade-Technical College (LATTC ), where she was mentored by legendary instructors Doc Guthrie and Carlos Aguilar.
After leaving her career in architectural design, Perla launched Superlative Signs to focus fully on sign painting and beautifying business facades throughout Southern California. Specializing in traditional, custom hand-painted storefronts, murals, gold leaf gilding, window lettering for businesses such as restaurants, retail, hospitality, creative spaces and everything in between!
Location:
Veterans Memorial Building
4117 Overland Ave
Culver City, CA 90230
(Corner of Overland Ave & Culver Blvd)
Free parking along Culver Blvd
For questions, contact Chava Gerber at programs@societyforcalligraphy.org